A "heavily pregnant" woman was ignored by commuters who refused to give up their seats on the Tube during a sizzling summer heatwave.
Anna Whitehouse travelled on the London Underground wearing a fake baby bump as part of an experiment on Brits' attitudes towards pregnant women.
Just four out of 10 passengers offered to give up seats when they saw Anna standing and a fifth man only agreed when she asked him directly.
The mum-of-two said: "I find that people are either too engrossed in their phones to be aware of their surroundings, or won’t offer their seat unless prompted.
“I’d encourage anyone who needs a seat on public transport to wear a badge and make eye contact. If that fails, don’t suffer in silence - ask for one!”
While Anna was left standing more often that not, a survey has revealed six in ten Brits say they would give up their seats for a pregnant woman on their morning commute.
But impatient commuters also admitted that their manners 'fall by the wayside' when it comes to public transport.
Of the 2,000 passengers asked, a quarter said they would refuse to offer their seat in case a woman wasn't 'really' pregnant while more than half of Brits put the blame on their phones.
Some commuters claim to fear causing offence by offering up their seat, and so simply don't bother.
The report also revealed that priorities in 'commuter etiquette' include moving your bag to let someone sit down, holding doors open and turning down your music.
Not putting your feet on a seat, avoiding smelly food and having your ticket ready also featured in the top 20, although one in five admitted they don't always follow these 'unwritten rules' themselves.
Some have suggested priority seating should be made clearer to remedy commuter rudeness and 60 per cent would like to see more posters and pictures in stations.
Natalie Cowley of Mama Mio, the company responsible for the findings, said: “The #ExpectingChange campaign aims to raise awareness on behalf of pregnant women, and inspire Brits to have more consideration for fell commuters.
"We also hope it will empower pregnant women to have the courage to ask for a seat when they need one.”
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